Companies want to see themselves in the media; online, print and broadcast, but what they are doing or saying in this space determines its relevance or value to that company. Let’s have a look at the basic steps involved in planning an effective and measureable PR campaign. Firstly, you must know the company goals. What […]
Reaching the end of a degree is one of the best feelings I’ve ever encountered but this feeling of accomplishment comes hand in hand with another feeling, an unsettling one that begs the question; Am I ready to enter the workforce? Upon completion of any task, a person is able to look back on the […]
Most people have been in a new relationship and celebrated a special occasion such as Christmas with their partner. The common fear that arises around this time is what gift do I give that meets the Goldilocks and the Three Bears convention of not being too little or too much but just right? Gift giving […]
You’ve heard the story of Pandora’s Box: Zeus gives the trinket to Pandora as a gift and tells her never to open it, but curiosity gets the best of Pandora and she does anyway. In doing so she unleashes untold evils into the world, which can never be put back in the box. Enter #Qantasluxury, […]
Christmas party etiquette With the holiday season fast approaching, it’s time to refresh ourselves about the potential hazards of the office party. Chances are you’ve been discussing when and where this year’s party will be and how great it will feel to finally relax after a busy year and celebrate with your co-workers and clients. […]
Last year, our client Mr Rental won the title of ‘Franchisor of the Year’ at the 2010 FCA (Franchise Council of Australia) Excellence in Franchising Awards. The PR potential from winning an award is huge and in light of the FCA awards that happened this week, we thought we’d share some advice on why you […]
If you’re like me, you excitably began your internship eager to make your mark and learn as much as you can toward building your PR experience. Armed with a wealth of knowledge, (and theory), you confidently begin your journey and start your quest. From assisting with media releases, to creating media lists and other various […]
When a media outlet is caught up in a scandal, rather than busy exposing one, the results are often nasty and always very public. The News of the World scandal shone the light on the worst of the U.K tabloids and their non-existent relationship with ethics – and the scalps followed. Now here we are […]
Just this month Commonwealth Bank became one of the first Australian banks to start using location-based marketing through Facebook giving away a year’s worth of free movie tickets to anyone who opened an account with the bank after “checking in”. The offer was available to the first 2,200 customers and expired within weeks. Gone are […]
Advertising and Public Relations (PR) professionals are constantly battling it out to prove their worth in the business world. There has always been an unspoken (or blatantly obvious?) rivalry between the two industries considering, in the past, they were often competing for a portion of a company’s budget. Although this may not be the case […]