In the PR and marketing game the relationship between the agency and the client is paramount. Client satisfaction and maintaining this status quo is the lifeblood of a consultancy and account managers work extremely hard to ensure success. It can be both rewarding and (if we are honest) down-right frustrating at times but with passion […]
The end of 2009 is fast approaching and here at Ignite we’ve been busy wrapping up activity for clients and finalising marketing plans for 2010. I’m sure many of you are used to seeing the “top 10 trends for the coming year” float into your inbox or appear in articles or blogs around this time […]
A contact I follow on twitter recently notched up their 10,000th tweet. Fantastic, I thought, I wonder how long they’ve been tweeting? Well turns out they have only been a user since February 2009. In a flash of calculator driven mathematics not seen since high school I suddenly found myself furiously bashing out statistics. 1,111 […]
Last week myself and fellow Ignite PR team member Lyla went along to the final Networx Brisbane event for 2009 at the Press Club in Fortitude Valley. The Ignite PR team has been to all of the Networx events this year and Memory & Memorability: the key to making a lasting impression and succeeding with […]
The past few months transitioning from LapePhelan to our new identity Ignite PR & Marketing has reaffirmed the power in strong branding and how integral it is in shaping market perception –both internal and external. The decision to rebrand led me to embark on a ‘soul searching’ mission of sorts. Firstly to determine why it […]