New edition of ‘Ignition’ out now
The latest issue of our newsletter, Ignition, is out now. You can read it here. Email trina@ignitepr.com.au if you want to be added to our mailing list.
Entries by ignitepr
Top tips for media interviews
Ultimately, we recommend any executives who will be undertaking media interviews to undergo professional media training to hone key messages and delivery – it’s you and your company’s reputation on the line after all – but we thought it would be worth sharing just a few pointers to bear in mind if you’ve got a […]
How to run a brilliant brainstorm
“I don’t have a creative bone in my body” is something we’ve heard a few times. Luckily not in the office, as being creative and having good ideas are all part of a PR professional’s role. But we believe that everyone can have great ideas, it just takes some facilitating in the form of a […]
The value of work experience
It’s likely that everyone, at some stage in their life, has had their ear talked off by someone about the value of work experience when it comes to PR. For me, it was every single one of my lecturers. Each new subject I started came with a long speech on how important it was to […]
How to be the perfect client
Let it be said that obviously all of our clients are wonderful to work with, but everyone has their ‘moments’ so we thought it would be a useful exercise to look at what clients can do to help their PR agencies so that time is being spent in the work that will get the best […]
Media Storm of the Month – March 2011
This is a new regular blog-slot where we look at a news story that has taken off in that month. March has been awash with controversy and genuine news, from the aftermath of the Christchurch quake to the even more tragic Japanese earthquake and its resulting tsunami, rising death toll and imminent nuclear meltdown. Not […]
Five ways to maximize your agency spend
Spending hard-earned money to hire a creative or public relations agency is a big decision for many small business or franchise owners. If you are paying someone else to help you build your business (especially when you might not be paying yourself) you need to make sure you are getting your money’s worth. Here are […]
Wrap up 2010 with thoughtful presents to build your presence
Christmas is known as a time of giving and showing goodwill. A fantastic way to show you care about the people you have worked with all year is by sending them a simple Christmas present or a Thank You card. In today’s world of cyberspace it’s rare we send a card or a gift […]
Treading the minefield of Xmas office functions: tips on how to party ‘professionally’ this silly season
OK so it’s that time of year again – office parties and business networking events a plenty along with the flow of alcohol. Love them or hate them, corporate Christmas parties are an integrated part of business life and perfect for cementing relationships with your clients and associates, as well as being a chance to […]
Good photography pays in PR
A while ago we discussed the importance of having appropriate photographs for press purposes (visit our previous blog here). Having a quality photo ready for media purposes can often make the difference between securing a full page feature or receiving a small mention in an article. Keeping journalists happy is our number one job so […]