Social media continues to get bigger and new ways to use the medium are being introduced at a rapid rate. In this blog we are going to take a look at (and explain) social media location based services, geo-tagging and the potential these applications have for building brands. Location-based Services (LBS) A Location-based Service (LBS) […]
With the continuing evolution of the social media sphere, we are finding more and more clients are looking towards social media networks to generate leads and raise awareness about their brand. However, the way most companies are approaching social media is fast and furious. You can rush things through to catch up with everyone else […]
Ignite PR & Marketing works with a wide variety of franchises and one of the key elements of support we provide is generating publicity for franchisees at a local level. Specialising in providing public relations for franchises is at times a difficult task due to the complexities involved with managing the relationships and expectation of […]
It never fails to amaze me how much money companies will spend on improving their online presence, or various other aspects of their business, yet quality photographs of staff and products won’t get a second look.
When two different agencies can deliver the same level of media coverage, but value this coverage wildly differently, how can clients adequately compare ‘apples with apples’ when it comes to PR?
Internships – Are they really worthwhile? The importance of internships is discussed frequently at university by lecturers but is it really that important to undertake one? I believe it is. I have just started an internship at Ignite and already I can see the advantages. There are so many benefits to be gained from internships […]
Trina McColl MD of Ignite PR & Marketing was recently asked to share her experience and advice to help franchises maximise the power of PR. We work with a number of franchised brands across Australia and it provides a really rich foundation for generating awareness as franchised business are always active and growing. Check out […]
Picture the boardroom. Overzealous agency in one corner, creative pitch in full swing, prospective client in the other corner, lost in the swathe of marketing acronyms: (PPC, AVE, ROI, SEO, USP.) Then a word is uttered which everyone seems to understand: Facebook. That magical proper noun which we all know is the answer to life, […]
Last year I began managing the public relations for a new client in the retail franchising sector. Following our first meeting I received an email from the client with their ‘brand strategy kit’ of about 30 pages attached. Contained in the kit were results of market research, which had allowed the client to glean to […]
Working in an integrated agency, the team at Ignite PR & Marketing are more than ‘just’ PRs. We have to be able to offer our clients the whole she-bang and recently I’ve been working closely with one client to redevelop their website. Working in an agency you will always learn along the way. Collecting skills […]