Category Archives: General

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Corporate casualty: the death of corporate wardrobe

When uttering the words “work wardrobe” chills runs down my spine. There is no denying in the PR world the way you dress reflects the image of your agency and the style of clients you attract. Seldom would you come across any PR or advertising agency with a uniform so there is a certain amount…

2012 Olympic Games – Week 1

Olympic Game’s fever has taken over the globe and amidst the record breaks, racial commentary from athletes, doping scandals and PR agencies promoting infidelity websites for athletes there are journalists everywhere thinking of the next hot headline and waiting for an athlete to fall from grace. Has our thirst for juicy headlines overshadowed the Olympic…

Brainstorms

Two brains are better than one: The benefits of brainstorming Public relations is an industry in which professionals must constantly develop creative solutions to problems, generate clever ideas to increase brand awareness and find a way to make a brand newsworthy when in reality there may be nothing new happening at all. This is where…

Gift giving for clients 101

Most people have been in a new relationship and celebrated a special occasion such as Christmas with their partner. The common fear that arises around this time is what gift do I give that meets the Goldilocks and the Three Bears convention of not being too little or too much but just right? Gift giving…

Christmas party etiquette

Christmas party etiquette With the holiday season fast approaching, it’s time to refresh ourselves about the potential hazards of the office party. Chances are you’ve been discussing when and where this year’s party will be and how great it will feel to finally relax after a busy year and celebrate with your co-workers and clients….

Are you ready to pitch?

If you’re like me, you excitably began your internship eager to make your mark and learn as much as you can toward building your PR experience. Armed with a wealth of knowledge, (and theory), you confidently begin your journey and start your quest. From assisting with media releases, to creating media lists and other various…

Media storm of the month August 2011 – Channel 9 Choppergate

When a media outlet is caught up in a scandal, rather than busy exposing one, the results are often nasty and always very public. The News of the World scandal shone the light on the worst of the U.K tabloids and their non-existent relationship with ethics – and the scalps followed. Now here we are…

The Power of WOM

Word of mouth (or WOM) is one of those true marketing mysteries. It’s also a topic that can easily bamboozle business owners into believing it can only be doled out by highly paid WOM gurus (closely related to social media gurus) and that the ensuing buzz will be a magic bullet to business success. So…

How to create public speaking perfection

Public speaking is really an art form. The best public speakers can have you eating out of their hands. BusinessWeek.com columnist Carmine Gallo has written The Presentation Secrets of Steve Jobs. Here we summarise that document so that you too can create public speaking perfection. 1)      Plan in pen and paper: before you start your…