Why the cookie-cutter approach just won’t shape up. It is rare to find a retailer today that doesn’t have a customer loyalty scheme of some sort. However, an increasing number of consumers are seemingly walking away from these programs, with a recent survey showing more than a quarter had defected from a loyalty scheme over…
(source: www.facebook.com/SeeAustralia) If content marketing hasn’t been mentioned in your marketing engine room yet, chances are you’re already behind in the ongoing battle for better customer engagement. What may have been a new trend a year ago is now business as usual for successful brands. For those still unsure, content marketing should be considered with the…
In our last blog post we touched upon how your employees were your best brand ambassadors. However, many brands also pay high profile celebrities to endorse their products and/or services such as Brumby’s, who has recently announced its partnership with Matthew Hayden. While many brands have successfully leveraged a celebrity relationship to their benefit, a…
If you haven’t already noticed social media looks like it’s around to stay. Choosing to ignore it could mean you are missing out on golden opportunities to communicate with customers, gain valuable exposure for your brand and keep an eye on what your competitors are doing. Whilst I am sure you don’t doubt the importance…
Public Relations is a cost effective way to ignite your brand with the right audiences and it should be part of every marketing communications plan. But when is the right time to hire a PR agency and when and how do you find one that matches your brand? Ask yourself this. Does your business have…
Two brains are better than one: The benefits of brainstorming Public relations is an industry in which professionals must constantly develop creative solutions to problems, generate clever ideas to increase brand awareness and find a way to make a brand newsworthy when in reality there may be nothing new happening at all. This is where…
Late last year we gave you tips on how to prepare a great award submission. Last week we put together a list of some of the business awards coming up across a number of categories this year including the BRW Fast Franchises List, Telstra Business Awards and Franchise Council of Australia Excellence in Franchising Awards….
You’ve got to be in it to win it It’s that time of year again; award season. Unfortunately we’re not talking about the red carpet kind where women dress in beautiful gowns and men don tuxedos. We’re talking about the far less glamorous but nevertheless important; business awards. Entering business awards has the obvious…
Companies want to see themselves in the media; online, print and broadcast, but what they are doing or saying in this space determines its relevance or value to that company. Let’s have a look at the basic steps involved in planning an effective and measureable PR campaign. Firstly, you must know the company goals. What…
You’ve heard the story of Pandora’s Box: Zeus gives the trinket to Pandora as a gift and tells her never to open it, but curiosity gets the best of Pandora and she does anyway. In doing so she unleashes untold evils into the world, which can never be put back in the box. Enter #Qantasluxury,…