Category Archives: Online and Digital

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Add fresh flavour to your communications mix in 2014

tourism-australia-thank-you

(source: www.facebook.com/SeeAustralia) If content marketing hasn’t been mentioned in your marketing engine room yet, chances are you’re already behind in the ongoing battle for better customer engagement. What may have been a new trend a year ago is now business as usual for successful brands. For those still unsure, content marketing should be considered with the…

Corporate Trolls

We are all familiar with the recent case of Charlotte Dawson who used her large online presence to bring to the fore the issue of trolls. Unfortunately, this gave the offenders the public recognition they undeniably crave and we saw every troll come out from under their metaphorical bridges and poor Dawson wound up in…

Social Media Age

If you haven’t already noticed social media looks like it’s around to stay. Choosing to ignore it could mean you are missing out on golden opportunities to communicate with customers, gain valuable exposure for your brand and keep an eye on what your competitors are doing. Whilst I am sure you don’t doubt the importance…

Hashtag Highjack – Lessons from the #Qantasluxury Fiasco

You’ve heard the story of Pandora’s Box: Zeus gives the trinket to Pandora as a gift and tells her never to open it, but curiosity gets the best of Pandora and she does anyway.  In doing so she unleashes untold evils into the world, which can never be put back in the box. Enter #Qantasluxury,…

How not to do social media

‘Social media’ is still the marketing buzz phrase, but lots of companies still don’t know how to work with it and make it work for them. Here are a few things NOT to do. 1)      Sell, sell, sell: social media is all about building relationships, getting referrals, having conversations with people on your wavelength. Use…

Connecting with your social media community

With the continuing evolution of the social media sphere, we are finding more and more clients are looking towards social media networks to generate leads and raise awareness about their brand. However, the way most companies are approaching social media is fast and furious. You can rush things through to catch up with everyone else…

An introduction to the wire frame

Working in an integrated agency, the team at Ignite PR & Marketing are more than ‘just’ PRs. We have to be able to offer our clients the whole she-bang and recently I’ve been working closely with one client to redevelop their website. Working in an agency you will always learn along the way. Collecting skills…

Tweeting away the day @ work?

A contact I follow on twitter recently notched up their 10,000th tweet. Fantastic, I thought, I wonder how long they’ve been tweeting? Well turns out they have only been a user since February 2009. In a flash of calculator driven mathematics not seen since high school I suddenly found myself furiously bashing out statistics. 1,111…