Category Archives: Social media

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Add fresh flavour to your communications mix in 2014

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(source: www.facebook.com/SeeAustralia) If content marketing hasn’t been mentioned in your marketing engine room yet, chances are you’re already behind in the ongoing battle for better customer engagement. What may have been a new trend a year ago is now business as usual for successful brands. For those still unsure, content marketing should be considered with the…

Corporate Trolls

We are all familiar with the recent case of Charlotte Dawson who used her large online presence to bring to the fore the issue of trolls. Unfortunately, this gave the offenders the public recognition they undeniably crave and we saw every troll come out from under their metaphorical bridges and poor Dawson wound up in…

Social Media Age

If you haven’t already noticed social media looks like it’s around to stay. Choosing to ignore it could mean you are missing out on golden opportunities to communicate with customers, gain valuable exposure for your brand and keep an eye on what your competitors are doing. Whilst I am sure you don’t doubt the importance…

Hashtag Highjack – Lessons from the #Qantasluxury Fiasco

You’ve heard the story of Pandora’s Box: Zeus gives the trinket to Pandora as a gift and tells her never to open it, but curiosity gets the best of Pandora and she does anyway.  In doing so she unleashes untold evils into the world, which can never be put back in the box. Enter #Qantasluxury,…

Adding value to your brand through Facebook

Just this month Commonwealth Bank became one of the first Australian banks to start using location-based marketing through Facebook giving away a year’s worth of free movie tickets to anyone who opened an account with the bank after “checking in”. The offer was available to the first 2,200 customers and expired within weeks. Gone are…

The Power of WOM

Word of mouth (or WOM) is one of those true marketing mysteries. It’s also a topic that can easily bamboozle business owners into believing it can only be doled out by highly paid WOM gurus (closely related to social media gurus) and that the ensuing buzz will be a magic bullet to business success. So…

A brief guide to the social media landscape

Trying to sort out your social media policy but can’t decide whether you should be tweeting or posting or digging? Well, thanks to this handy infographic from CMO.com you can tell your Flickr from your Facebook and all the other key social media sites. It assesses the benefits of getting involved in each of the…

Media storm of the month – June 2011

One of the previous month’s biggest stories has been a tragic one – the murder of a Gold Coast police officer Damian Leeding. Shot in the head late in the evening on Sunday May 29, his family then had to make the heartbreaking decision to turn off his life support machine. The media coverage of…

What is crowdsourcing?

An interesting infographic from oBizMedia.com giving a visual representation of crowdsourcing. A talk at the recent Ideas Festival 2011 at the State Library of Queensland talked about ‘Crowdsourcing: how do you engage those on the edge?’. It was an interesting look at the history of crowdsourcing and how to unlock its potential. It was presented by Tom…