Category Archives: Advertising

You are here:

Brainstorms

Two brains are better than one: The benefits of brainstorming Public relations is an industry in which professionals must constantly develop creative solutions to problems, generate clever ideas to increase brand awareness and find a way to make a brand newsworthy when in reality there may be nothing new happening at all. This is where…

Adding value to your brand through Facebook

Just this month Commonwealth Bank became one of the first Australian banks to start using location-based marketing through Facebook giving away a year’s worth of free movie tickets to anyone who opened an account with the bank after “checking in”. The offer was available to the first 2,200 customers and expired within weeks. Gone are…

PR VS ADVERTISING: An Apple vs An Orange

Advertising and Public Relations (PR) professionals are constantly battling it out to prove their worth in the business world. There has always been an unspoken (or blatantly obvious?) rivalry between the two industries considering, in the past, they were often competing for a portion of a company’s budget. Although this may not be the case…