Category Archives: Trends and Comment

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A selfless selfie?

nomakeup

Unless you’ve been living under a rock or stranded on a desert island for the past fortnight, you’ll have undoubtedly caught wind of the newest social media trend to hit Facebook, Instagram and Twitter – the ‘no make-up selfie’. Playing on the fact that most social media users are keen to post pictures of themselves…

Loyalty schemes: the new approach

Why the cookie-cutter approach just won’t shape up. It is rare to find a retailer today that doesn’t have a customer loyalty scheme of some sort. However, an increasing number of consumers are seemingly walking away from these programs, with a recent survey showing more than a quarter had defected from a loyalty scheme over…

Corporate Trolls

We are all familiar with the recent case of Charlotte Dawson who used her large online presence to bring to the fore the issue of trolls. Unfortunately, this gave the offenders the public recognition they undeniably crave and we saw every troll come out from under their metaphorical bridges and poor Dawson wound up in…

Social Media Age

If you haven’t already noticed social media looks like it’s around to stay. Choosing to ignore it could mean you are missing out on golden opportunities to communicate with customers, gain valuable exposure for your brand and keep an eye on what your competitors are doing. Whilst I am sure you don’t doubt the importance…

Hashtag Highjack – Lessons from the #Qantasluxury Fiasco

You’ve heard the story of Pandora’s Box: Zeus gives the trinket to Pandora as a gift and tells her never to open it, but curiosity gets the best of Pandora and she does anyway.  In doing so she unleashes untold evils into the world, which can never be put back in the box. Enter #Qantasluxury,…

Media storm of the month August 2011 – Channel 9 Choppergate

When a media outlet is caught up in a scandal, rather than busy exposing one, the results are often nasty and always very public. The News of the World scandal shone the light on the worst of the U.K tabloids and their non-existent relationship with ethics – and the scalps followed. Now here we are…

Adding value to your brand through Facebook

Just this month Commonwealth Bank became one of the first Australian banks to start using location-based marketing through Facebook giving away a year’s worth of free movie tickets to anyone who opened an account with the bank after “checking in”. The offer was available to the first 2,200 customers and expired within weeks. Gone are…

Media storm of the month – June 2011

One of the previous month’s biggest stories has been a tragic one – the murder of a Gold Coast police officer Damian Leeding. Shot in the head late in the evening on Sunday May 29, his family then had to make the heartbreaking decision to turn off his life support machine. The media coverage of…

What is crowdsourcing?

An interesting infographic from oBizMedia.com giving a visual representation of crowdsourcing. A talk at the recent Ideas Festival 2011 at the State Library of Queensland talked about ‘Crowdsourcing: how do you engage those on the edge?’. It was an interesting look at the history of crowdsourcing and how to unlock its potential. It was presented by Tom…

Media Storm of the Month – May 2011

By the time you read this, the media phenomenon that is ‘planking’ will have gone the way of Y2K, Napster and Rebecca Black – relegated to the scrapheap of dull irrelevant news from yesteryear. But if you can cast your mind right back to the beginning of the month, you might recall the social media…