Category Archives: Media relations

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You’re a winner. Congrats. Now what?

If you’ve just been voted the best in your industry, and you really are the best, you should know to leverage your podium position for all it’s worth. Whether it’s operational excellence, marketing expertise or innovation, or a combination of all of these, highlighting a company’s core strengths will help improve its reputation. However, doing…

Five questions

It’s always interesting to get hints and tips for pitching to media direct from the journos themselves. We asked Fairfax Media’s small business editor, Ali Cain, for some insights on how she likes to work with PRs. 1)      What are your deadlines and what is the best time to contact you with a potential story? As the small…

2012 Olympic Games – Week 1

Olympic Game’s fever has taken over the globe and amidst the record breaks, racial commentary from athletes, doping scandals and PR agencies promoting infidelity websites for athletes there are journalists everywhere thinking of the next hot headline and waiting for an athlete to fall from grace. Has our thirst for juicy headlines overshadowed the Olympic…

Finding your Perfect PR Partner

Public Relations is a cost effective way to ignite your brand with the right audiences and it should be part of every marketing communications plan. But when is the right time to hire a PR agency and when and how do you find one that matches your brand? Ask yourself this. Does your business have…

Hashtag Highjack – Lessons from the #Qantasluxury Fiasco

You’ve heard the story of Pandora’s Box: Zeus gives the trinket to Pandora as a gift and tells her never to open it, but curiosity gets the best of Pandora and she does anyway.  In doing so she unleashes untold evils into the world, which can never be put back in the box. Enter #Qantasluxury,…

Are you ready to pitch?

If you’re like me, you excitably began your internship eager to make your mark and learn as much as you can toward building your PR experience. Armed with a wealth of knowledge, (and theory), you confidently begin your journey and start your quest. From assisting with media releases, to creating media lists and other various…

Media storm of the month August 2011 – Channel 9 Choppergate

When a media outlet is caught up in a scandal, rather than busy exposing one, the results are often nasty and always very public. The News of the World scandal shone the light on the worst of the U.K tabloids and their non-existent relationship with ethics – and the scalps followed. Now here we are…

6 Questions: Emma Malone, Editor at CGB Publishing

Next up in our 6 Questions series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them etc, we chat with Emma Malone Editor at CGB Publishing. 1)      What is your deadline day/ time?  CGB Publishing has three different magazines, Business Franchise Australia…

Media storm of the month – July 2011

We wouldn’t be doing our job if the focus for Media Storm was on anything else but the News of the World “phone hacking” scandal. It has brought to light two interesting topics, one in regards to the impact of international events on Australia and also privacy rights in the media realm. An event on…

6 questions: Susan Ronai, Managing Editor, BUSINESSbne

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Susan Ronai, managing editor of BUSINESSbne, a Brisbane specific magazine aimed at SMEs and targeted at business owners, managers and employees; effectively anyone who works in…