6 Questions: Emma Malone, Editor at CGB Publishing

Next up in our 6 Questions series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them etc, we chat with Emma Malone Editor at CGB Publishing.

1)      What is your deadline day/ time?  CGB Publishing has three different magazines, Business Franchise Australia (published six times a year) Business Franchise New Zealand (published four times a year) and the Franchisor (published two times a year).  Add to this the Franchise Guide – a full length book (published annually) and the Franchise Directory (published annually) and there is no day or time when we do not have a deadline!

2)      How do you prefer to be contacted (i.e. email, phone, fax, post)?  I prefer an email followed up by a phone call.  It gives me a chance to review the information and see if it would be of any value to our publications.

3)      Is there a particular time of day you prefer to be contacted?  Preferably late morning. This gives me a chance to catch up on the mountain of emails and action items first.

4)      Do you like to meet companies and bosses for coffee/ lunch? If yes, do you have any favorite venues?  I would love to meet for coffee, but our deadlines don’t really allow for this.  Emails and phone calls are much more effective for my schedule.

5)      What are your three pet peeves about PRs?  I am not sure I have pet peeves.  PR firms have a job to do, just like the rest of us.

6)      What would the perfect story pitch be for you? And what’s the best PR pitch you have ever had?  There is no perfect pitch – at least not that I have seen (yet) – I appreciate PR people who tell me about the company, what they are trying to achieve and what they would like from our publication – no sales dances.

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