6 questions: Susan Ronai, Managing Editor, BUSINESSbne

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Susan Ronai, managing editor of BUSINESSbne, a Brisbane specific magazine aimed at SMEs and targeted at business owners, managers and employees; effectively anyone who works in the business world.

1)      What is your deadline day?

My magazine is published 6 weekly, so the deadlines vary… the balance of this year is June 30, August 11, September 22 and November 4 and the time is close of business on that day.

2)      How do you prefer to be contacted (i.e. email, phone, fax, post)?

Prefer email by far.

3)      Is there a particular time of day you prefer to be contacted?

Doesn’t matter, but I don’t have mobile email, so I may not get an email until I’m back in the office.

4)      Do you like to meet companies and bosses for coffee/ lunch? If yes, do you have any favourite venues?

Anywhere except in town… the parking charges are prohibitive!

5)      What are your three pet peeves about PRs?

I don’t have any.

6)      What would the perfect story pitch be for you? And what’s the best PR pitch you have ever had?

I have recently asked Ignite to join with me in supplying copy once every 6 weeks for an interview style piece either on a person of note for “Have a Coffee with ….” or on a business for a “Business Success Story”, so would be interested in receiving pitches for those sections. The [best PR pitch] hasn’t happened yet so I can’t answer any further.

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