By the time you read this, the media phenomenon that is ‘planking’ will have gone the way of Y2K, Napster and Rebecca Black – relegated to the scrapheap of dull irrelevant news from yesteryear. But if you can cast your mind right back to the beginning of the month, you might recall the social media […]
Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Jayne Munday, journalist from QBR – Queensland’s only dedicated online news source for business owners and operators [QBR is also on Twitter]. 1) What is your […]
Entering awards may be the bane of your life – it always takes longer than you think to write the entry so it’s usually a stressful rush at the last minute. So why bother? Well, it’s very flattering to be nominated or asked to enter an award; if you get shortlisted or win it’s a […]
Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Simon Sharwood, Editor of My Business magazine – the monthly magazine for ambitious business owners. 1) What is your deadline day? My Business goes to print […]
Public relations certainly isn’t all about media relations, but it is a major element. Knowing how to pitch stories and how to build relationships with journalists is a crucial part of our success. One thing to think about is whether to pitch by phone or email. This can come down to personal preference, the nature […]
Over the coming months we will be approaching a few top Brisbane and Queensland journalists, as well as a few specialists, to find out how they like to work, any issues they have with PRs, how they like stories to be pitched to them, etc. First up is Fiona Donnelly, Queensland taste Editor from The […]
We expected more of a ‘foolish’ start to April in the media than Triple M’s attempt at convincing rugby league fans the Logan Leopards would become the NRL’s 17th team. Perhaps, according to some people, the foolishness was saved for Kevin Rudd’s revelation on ABC television program Q&A that suggested his old Labor Party frontbench […]
Welcome to our new regular feature talking to our clients to find out about their experiences of business, good and bad, and any advice they might have for other business leaders and owners. Name: John O’Brien Job title and company: Founder and CEO, PoolWerx Pitch your company and what it does in a sentence: Swimming […]
As a Brit, I’m actually quite excited about the forthcoming nuptials of William Wales and Catherine Middleton AKA Wills and Kate; mostly because I want to see what she and the lady guests will be wearing. The media frenzy since their engagement was announced last November has been incredible. I can only imagine what it’s […]
‘Social media’ is still the marketing buzz phrase, but lots of companies still don’t know how to work with it and make it work for them. Here are a few things NOT to do. 1) Sell, sell, sell: social media is all about building relationships, getting referrals, having conversations with people on your wavelength. Use […]