Next up in our 6 Questions series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them etc, we chat with Emma Malone Editor at CGB Publishing. 1) What is your deadline day/ time? CGB Publishing has three different magazines, Business Franchise Australia […]
Word of mouth (or WOM) is one of those true marketing mysteries. It’s also a topic that can easily bamboozle business owners into believing it can only be doled out by highly paid WOM gurus (closely related to social media gurus) and that the ensuing buzz will be a magic bullet to business success. So […]
We wouldn’t be doing our job if the focus for Media Storm was on anything else but the News of the World “phone hacking” scandal. It has brought to light two interesting topics, one in regards to the impact of international events on Australia and also privacy rights in the media realm. An event on […]
While Public Relations is certainly a profession most people know of very little understand what we actually do and what happens day-to-day. A common misconception is that we are always ‘lunching’ and basically having a jolly good time putting on parties. True this is a very simplified and ignorant view of the industry but I […]
Ever wondered why some tweets and Facebook posts get a much bigger response than others, even if you think they’re equally interesting? Well, it might have something to do with the time of day you share your snippet of information. KISSmetrics has come up with a great infographic about the best times to share on social […]
Public speaking is really an art form. The best public speakers can have you eating out of their hands. BusinessWeek.com columnist Carmine Gallo has written The Presentation Secrets of Steve Jobs. Here we summarise that document so that you too can create public speaking perfection. 1) Plan in pen and paper: before you start your […]
Trying to sort out your social media policy but can’t decide whether you should be tweeting or posting or digging? Well, thanks to this handy infographic from CMO.com you can tell your Flickr from your Facebook and all the other key social media sites. It assesses the benefits of getting involved in each of the […]
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Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Susan Ronai, managing editor of BUSINESSbne, a Brisbane specific magazine aimed at SMEs and targeted at business owners, managers and employees; effectively anyone who works in […]
At presentation skills training it’s always drilled into you that it’s not necessarily what you say, but how you say it. So you could be delivering the most brilliant speech ever, but if it’s done badly – mumbling, monotone, no eye contact, etc – then you may as well be reciting a nursery rhyme for […]