Entries by ignitepr

6 questions: Cayla Dengate, Features Editor, mX

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Cayla Dengate, features editor of free newspaper mX. 1)      What is your deadline day? We write mX News early each morning to be ready on the […]

Client close-up: Jim Cornish, Nanotek

Welcome to the second edition of our regular feature talking to our clients to find out about their experiences of business, good and bad, and any advice they might have for other business leaders and owners. Name: Jim Cornish Job title and company: CEO, Nanotek Pitch your company and what it does in a sentence: […]

BRW’s five questions to ask a PR firm

Last year, BRW wrote an article about some of the top PR firms in Australia, as part of that article it recommended five questions to ask a PR consultancy before considering appointing them. We thought it would be a useful exercise to give you our answers to those questions. 1)      Have any of your staff […]

What is crowdsourcing?

An interesting infographic from oBizMedia.com giving a visual representation of crowdsourcing. A talk at the recent Ideas Festival 2011 at the State Library of Queensland talked about ‘Crowdsourcing: how do you engage those on the edge?’. It was an interesting look at the history of crowdsourcing and how to unlock its potential. It was presented by Tom […]