There’s been much discussion of late around the non-payment of PR interns in Australia, and whether or not those who engage interns are doing so for ‘free labour’ and not much else. Sadly in some (rare) cases, the benefit the employer gains by far outweighs that of the intern. This defeats the object of work […]
We are all familiar with the recent case of Charlotte Dawson who used her large online presence to bring to the fore the issue of trolls. Unfortunately, this gave the offenders the public recognition they undeniably crave and we saw every troll come out from under their metaphorical bridges and poor Dawson wound up in […]
Many of the key business and franchise awards are being announced and if you have been successful the win provides an excellent platform for PR exposure, especially in your local area. A lot of time and perhaps money was no doubt spent on preparing your submission so make sure you get the most out of […]
If you haven’t already noticed social media looks like it’s around to stay. Choosing to ignore it could mean you are missing out on golden opportunities to communicate with customers, gain valuable exposure for your brand and keep an eye on what your competitors are doing. Whilst I am sure you don’t doubt the importance […]
When uttering the words “work wardrobe” chills runs down my spine. There is no denying in the PR world the way you dress reflects the image of your agency and the style of clients you attract. Seldom would you come across any PR or advertising agency with a uniform so there is a certain amount […]
Olympic Game’s fever has taken over the globe and amidst the record breaks, racial commentary from athletes, doping scandals and PR agencies promoting infidelity websites for athletes there are journalists everywhere thinking of the next hot headline and waiting for an athlete to fall from grace. Has our thirst for juicy headlines overshadowed the Olympic […]
Public Relations is a cost effective way to ignite your brand with the right audiences and it should be part of every marketing communications plan. But when is the right time to hire a PR agency and when and how do you find one that matches your brand? Ask yourself this. Does your business have […]
Two brains are better than one: The benefits of brainstorming Public relations is an industry in which professionals must constantly develop creative solutions to problems, generate clever ideas to increase brand awareness and find a way to make a brand newsworthy when in reality there may be nothing new happening at all. This is where […]
Late last year we gave you tips on how to prepare a great award submission. Last week we put together a list of some of the business awards coming up across a number of categories this year including the BRW Fast Franchises List, Telstra Business Awards and Franchise Council of Australia Excellence in Franchising Awards. […]
You’ve got to be in it to win it It’s that time of year again; award season. Unfortunately we’re not talking about the red carpet kind where women dress in beautiful gowns and men don tuxedos. We’re talking about the far less glamorous but nevertheless important; business awards. Entering business awards has the obvious […]