Franchising and small business is a pretty dynamic sector of Australia’s economy, and that’s why we’re pretty excited to hear our clients speak of increases in consumer confidence. It means franchisors can start investing more in communications, to explore new ways to cut through the diverse and ever-changing media landscape. While we’ve been exploring the […]
(source: www.facebook.com/SeeAustralia) If content marketing hasn’t been mentioned in your marketing engine room yet, chances are you’re already behind in the ongoing battle for better customer engagement. What may have been a new trend a year ago is now business as usual for successful brands. For those still unsure, content marketing should be considered with the […]
Over the past decade, more and more companies have turned to corporate social responsibility (CSR) strategies to manage their reputation. Ignite PR has helped many Australian franchises leverage CSR initiatives to not only build stronger consumer awareness of their brand but also to attract suitable franchise recruits who share the same values. However, gone are […]
If you’ve just been voted the best in your industry, and you really are the best, you should know to leverage your podium position for all it’s worth. Whether it’s operational excellence, marketing expertise or innovation, or a combination of all of these, highlighting a company’s core strengths will help improve its reputation. However, doing […]
(image: watirmelon.com) As with any relationship, the one you have with your client will no doubt have its ups and downs. At the start of a working relationship both parties experience the usual emotions – apprehension, anticipation, excitement. Will the agency do a good job now you’ve committed to six months with them? Will the […]
In our last blog post we touched upon how your employees were your best brand ambassadors. However, many brands also pay high profile celebrities to endorse their products and/or services such as Brumby’s, who has recently announced its partnership with Matthew Hayden. While many brands have successfully leveraged a celebrity relationship to their benefit, a […]
While marketing, advertising and PR are all great vehicles for getting your key messages out to the wider world, many CEOs forget one simple fact – that the best word-of-mouth for any business comes from those closest to it: the employees. Your employees are your most important stakeholders – and your greatest brand ambassadors. Ensuring […]
Talking with fellow PRs recently, the subject of client relations cropped up. As agency employees, we fully understand the importance of good PR etiquette; however, the majority of us agreed this respect is not always reciprocated by clients. Courteous, ethical and well-mannered communication is key to any relationship, as is transparency and honesty. Clients who […]
For the past three and a half years, I have been studying public relations at university. While I thought I knew everything I needed to know to start my career as a public relations practitioner, my time spent interning at Ignite PR has made me realise there is much more to PR than what we […]
It’s always interesting to get hints and tips for pitching to media direct from the journos themselves. We asked Fairfax Media’s small business editor, Ali Cain, for some insights on how she likes to work with PRs. 1) What are your deadlines and what is the best time to contact you with a potential story? As the small […]