Category Archives: Public relations

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PR VS ADVERTISING: An Apple vs An Orange

Advertising and Public Relations (PR) professionals are constantly battling it out to prove their worth in the business world. There has always been an unspoken (or blatantly obvious?) rivalry between the two industries considering, in the past, they were often competing for a portion of a company’s budget. Although this may not be the case…

6 Questions: Emma Malone, Editor at CGB Publishing

Next up in our 6 Questions series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them etc, we chat with Emma Malone Editor at CGB Publishing. 1)      What is your deadline day/ time?  CGB Publishing has three different magazines, Business Franchise Australia…

A day in the life of a PR professional

While Public Relations is certainly a profession most people know of very little understand what we actually do and what happens day-to-day. A common misconception is that we are always ‘lunching’ and basically having a jolly good time putting on parties. True this is a very simplified and ignorant view of the industry but I…

6 questions: Susan Ronai, Managing Editor, BUSINESSbne

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Susan Ronai, managing editor of BUSINESSbne, a Brisbane specific magazine aimed at SMEs and targeted at business owners, managers and employees; effectively anyone who works in…

Why businesses should consider outsourcing PR

When it comes to marketing your business, there are a number of specialist areas that need to be looked at including graphic design, marketing and public relations. Whilst you might be able to do the basics in-house, there is expertise attached to these specialist areas. Here are a few reasons why it’s worth investing in…

6 questions: Alex Tilbury, Finance reporter, The Courier-Mail

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Alex Tilbury, finance reporter from The Courier-Mail. 1)      What is your deadline day? Deadline is normally every day from 4pm onwards. The afternoon news conference finishes…

BRW’s five questions to ask a PR firm

Last year, BRW wrote an article about some of the top PR firms in Australia, as part of that article it recommended five questions to ask a PR consultancy before considering appointing them. We thought it would be a useful exercise to give you our answers to those questions. 1)      Have any of your staff…

6 questions: Jayne Munday, Journalist, Queensland Business Review

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Jayne Munday, journalist from QBR – Queensland’s only dedicated online news source for business owners and operators [QBR is also on Twitter]. 1)      What is your…

How to write award entries

Entering awards may be the bane of your life – it always takes longer than you think to write the entry so it’s usually a stressful rush at the last minute. So why bother? Well, it’s very flattering to be nominated or asked to enter an award; if you get shortlisted or win it’s a…