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Client close-up: John O’Brien, PoolWerx

Welcome to our new regular feature talking to our clients to find out about their experiences of business, good and bad, and any advice they might have for other business leaders and owners. Name: John O’Brien Job title and company: Founder and CEO, PoolWerx Pitch your company and what it does in a sentence: Swimming…

Facebook: the fine line between fresh marketing and grand failure

Picture the boardroom. Overzealous agency in one corner, creative pitch in full swing, prospective client in the other corner, lost in the swathe of marketing acronyms: (PPC, AVE, ROI, SEO, USP.) Then a word is uttered which everyone seems to understand: Facebook. That magical proper noun which we all know is the answer to life,…