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"I've had the pleasure of working with Trina from Ignite PR over a few years on a high profile campaign for Australian Red Cross First Aid to promote the importance of knowing first aid and water safety. Trina is a highly professional operator that consistently delivered results for the campaign. She was a delight to work with and importantly able to pivot campaign ideas based on changing circumstances, which was critical to the success."
Jo Karabin, Australian Red Cross (First Aid & Mental Health)
Marketing Manager
"In my eyes the best strategy a brand can implement is activity geared toward increasing the trust and credibility of a brand and its people in the eyes of it’s core market. This is what Trina and Ignite PR are experts at. I’ve had the pleasure to work with Trina on a vast range of projects, from campaigns to communicate commitment to local community and causes, repositioning strategies to help brands access new markets, the building of local franchise reputations in their regions, to mitigating risk to a brand’s reputation and in every instance her strategic approach was on the money. The delivery of Trina and Ignite’s vision helped drive a +$700M increase for one of Australia’s biggest franchise brands in a 12-month period and also was a key force in that brand winning the coveted Franchisor of the Year Award. I would have no reservation in recommending Trina and Ignite. Rest assured I will be utilising their services for years to come."
Aaron Ng, Primal Agency
"Trina McColl has been a trusted partner of Poolwerx for over 12 years. During this time, Trina and the Ignite team provided public relations consulting across various areas including consumer PR, sponsorship, franchise development and campaign execution. Throughout this time, Trina established strong relationships with internal stakeholders at all levels of the business from senior management to our Franchise Partners, creating unique story angles to promote the business and our brand. Trina was pivotal in the creation and execution of Poolwerx key sponsorship initiatives Learn2Swim Week and April Pools Day. Ignite’s considerable work on these campaigns help to grow these into major promotions for our business, gaining substantial media coverage. Trina’s extensive understanding of the Franchising industry and the complexities associated with it have ensured that we received consistent PR support throughout her tenure with Poolwerx. She was instrumental in our successful submission in 2016 for FCA Franchisor of the Year, an award that our brand is very proud of."
John O’Brien, Poolwerx
Founder & CEO
First Class Financial Group had been working with Ignite PR since 2012. PR is a perfect complement to the exposure we receive from our other marketing endeavours and has been particularly popular with our franchisees as it’s provided them with additional exposure in their local areas. Ignite have proven to be a highly skilled, responsive, innovative, professional and hard-working organisation. They’re now a valuable and highly respected part of our team.”
Clive Barrett, First Class Accounts
"Ignite created almost overnight success for Hire A Hubby in terms of immediate press. Their selection of subject matter, and quality of press releases ensured not only success in month one, but more particularly, after 12 months, the momentum created a flow onto constant press and positive exposure. We are now regularly receiving feedback from customers, franchisees and industry people that they are seeing Hire A Hubby everywhere. This has been a big part in creating a positive brand image, but as importantly, creating a culture and feeling of success from within the company."
Brendan Green, Hire a Hubby
“We like to work with people that ‘wow’. From the very first time we spoke with Ignite we were impressed with the effort they had taken to get to know and understand our brand vision and values. We have been featured in numerous regional and national publications, and have been presented with seemingly endless opportunities to publicise Get Threaded. Ignite PR is definitely part of the Get Threaded WOW team!”
Liz See, Get Threaded