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Lee Moore, COO, Poolwerx: “In a marketplace where traditional advertising is losing its effectiveness and cut-through, our Public Relations effort is a major part of our overall marketing plan. It’s a proven way of promoting our brand to consumers – jut do a Google search for PoolWerx and you’ll find a multitude of PR stories that have been released to the marketplace by Ignite. From local press releases with a newsworthy angle, to significant award wins or editorial ‘thought leadership pieces’ from our Founder and CEO, PR has played a significant role in moving us into the number one position for unaided brand recall in the pool maintenance category. Ignite’s ability to manage the four or five streams of franchise specific strategies has seen our return on investment continue to grow year-on-year. Five plus years on and we are continuously asked who does our PR by companies that aspire
Lee Moore, Poolwerx
First Class Financial Group had been working with Ignite PR since 2012. PR is a perfect complement to the exposure we receive from our other marketing endeavours and has been particularly popular with our franchisees as it’s provided them with additional exposure in their local areas. Ignite have proven to be a highly skilled, responsive, innovative, professional and hard-working organisation. They’re now a valuable and highly respected part of our team.”
Clive Barrett, First Class Accounts
"Ignite created almost overnight success for Hire A Hubby in terms of immediate press. Their selection of subject matter, and quality of press releases ensured not only success in month one, but more particularly, after 12 months, the momentum created a flow onto constant press and positive exposure. We are now regularly receiving feedback from customers, franchisees and industry people that they are seeing Hire A Hubby everywhere. This has been a big part in creating a positive brand image, but as importantly, creating a culture and feeling of success from within the company."
Brendan Green, Hire a Hubby
“We like to work with people that ‘wow’. From the very first time we spoke with Ignite we were impressed with the effort they had taken to get to know and understand our brand vision and values. We have been featured in numerous regional and national publications, and have been presented with seemingly endless opportunities to publicise Get Threaded. Ignite PR is definitely part of the Get Threaded WOW team!”
Liz See, Get Threaded