"Trina McColl has been a trusted partner of Poolwerx for over 12 years. During this time, Trina and the Ignite team provided public relations consulting across various areas including consumer PR, sponsorship, franchise development and campaign execution. Throughout this time, Trina established strong relationships with internal stakeholders at all levels of the business from senior management to our Franchise Partners, creating unique story angles to promote the business and our brand.
Trina was pivotal in the creation and execution of Poolwerx key sponsorship initiatives Learn2Swim Week and April Pools Day. Ignite’s considerable work on these campaigns help to grow these into major promotions for our business, gaining substantial media coverage.
Trina’s extensive understanding of the Franchising industry and the complexities associated with it have ensured that we received consistent PR support throughout her tenure with Poolwerx. She was instrumental in our successful submission in 2016 for FCA Franchisor of the Year, an award that our brand is very proud of."
John O’Brien, Poolwerx
Founder & CEO