Bright Sparks

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Our business runs on creative energy. This energy comes from our people.

But we’re not the kinds of crazy creative people who dream up a bazillion marginal ideas then recommend the coolest one.

We’ve got serious management experience that means we’ll never put forward an approach that won’t generate results and return on investment.

Trina McColl


Trina has worked in PR and integrated advertising agencies for over a decade. Her management experience ranges from work on telcos and national franchise retailers, to FMCG heavyweights and local business. She’s worked for some of Australia’s biggest agencies including GPY&R. Trina was a long-term employee and then Partner of LapePhelan until she took ownership and rebranded the agency as Ignite PR & Marketing.Trina ensures that the company’s corporate knowledge is preserved but gains new energy and expertise. Her creativity, honesty and work ethic are the DNA of her agency.
Qualifications : Bachelor of Business - Communication major - public relations specialisation
Marion Allard

Campaign Support Manager

Marion joined the Ignite team in 2015 to operate the promotional side of Public Relations. Previously working in sales, Marion is highly motivated in contacting and convincing media to run our client’s stories, coordinating interviews and photoshoots. Her dedication and go getter attitude has contributed to the success of some of our largest national PR campaigns.
Graduated with a Bachelor of Business and currently completing an MBA, Marion is passionate about all aspects of businesses. She often contributes to brainstorming meetings and enjoys liaising with our clients and their franchisees.
Kirsty Hetherington

Senior PR Manager

Kirsty is a highly experienced communications and PR professional with over 18 years’ experience in strategic communications and PR evaluation, planning and delivery. She has extensive experience in the franchising, infrastructure, utilities, building, financial, health and public service sectors. She has delivered PR and communications services for a variety of high profile private and public sector organisations, including Medibank Private, Queensland Motorways, Mirvac, Life Without Barriers and City of Gold Coast. Qualifications - Bachelor of Arts, Graduate Diploma in Arts (Journalism).
Tracey Baillie

Senior PR Manager

Tracey Baillie has worked in public relation, media and marketing in Queensland for over 20 years. She has extensive experience working in film and television, radio, print magazines, major events, local and state government, major infrastructure, education and the performing arts.
Tracey has held senior management roles with organisations such as Screen Queensland, Queensland Symphony Orchestra, TAFE Qld Gold Coast, APRS Media, Brisbane Festival, Surfers Paradise Alliance, Brisbane International Film Festival, Cimic Group, Queensland Performing Arts Centre (QPAC) and Allconnex Water.
Tracey has a vast range of skills and experience across all communications disciplines and has a knack for seeing the bigger picture of any communications campaign. She is a talented writer and understands the importance of networking – both on and offline.
In recent years Tracey has specialised in digital and social media marketing and is excited about how these new platforms are transforming the marketing and communications landscape.
Qualifications: Bachelor of Journalism and Communications