Daily Archives: March 5, 2010

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Facebook: the fine line between fresh marketing and grand failure

Picture the boardroom. Overzealous agency in one corner, creative pitch in full swing, prospective client in the other corner, lost in the swathe of marketing acronyms: (PPC, AVE, ROI, SEO, USP.) Then a word is uttered which everyone seems to understand: Facebook. That magical proper noun which we all know is the answer to life,…