Lee Moore, COO, Poolwerx:
“In a marketplace where traditional advertising is
losing its effectiveness and cut-through, our Public
Relations effort is a major part of our overall marketing
plan. It’s a proven way of promoting our brand to
consumers – jut do a Google search for PoolWerx and
you’ll find a multitude of PR stories that have been
released to the marketplace by Ignite.
From local press releases with a newsworthy angle,
to significant award wins or editorial ‘thought
leadership pieces’ from our Founder and CEO, PR has
played a significant role in moving us into the number
one position for unaided brand recall in the pool
maintenance category.
Ignite’s ability to manage the four or five streams of
franchise specific strategies has seen our return on
investment continue to grow year-on-year. Five plus
years on and we are continuously asked who does our
PR by companies that aspire
Lee Moore, Poolwerx
COO
COO
