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Ignite PR has supported Poolwerx with a strategic PR program for almost five years. From early activities launching the corporate brand through to developing annual pool health and safety report, our work has become a major part of Poolwerx’s overall marketing strategy.

Making a splash about Poolwerx’s franchise system and highlighting the pool and spa care expertise among its 300 franchises across Australia and New Zealand year-on-year means always developing new ideas. Through understanding Poolwerx’s core franchise-specific strategies, we develop targeted PR activities designed to build the brand’s corporate profile and boost franchise development, leverage corporate partnerships, support marketing initiatives and support franchisees at a local level.


  • CEO John O’Brien has been sought by countless corporate, business and trade media ranging from Australian Financial Review, BRW Magazine and the ABC through to The Courier-Mail, Franchising Magazine.
  • Agency continues to achieve strong mainstream media exposure through national, metropolitan and local media outlets that not only boosts top-line brand awareness but also directly supports individual franchisees.
  • Poolwerx consistently experienced two PR-generated media hits every week and 700,000 media impression each month over the past three years. As our relationship grows, so does the return on investment averaging a cost of $5.75 to reach 1000 people.
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