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Five ways to maximize your agency spend

Spending hard-earned money to hire a creative or public relations agency is a big decision for many small business or franchise owners. If you are paying someone else to help you build your business (especially when you might not be paying yourself) you need to make sure you are getting your money’s worth. Here are…

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Good photography pays in PR

A while ago we discussed the importance of having appropriate photographs for press purposes (visit our previous blog here). Having a quality photo ready for media purposes can often make the difference between securing a full page feature or receiving a small mention in an article. Keeping journalists happy is our number one job so…

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Connecting with your social media community

With the continuing evolution of the social media sphere, we are finding more and more clients are looking towards social media networks to generate leads and raise awareness about their brand. However, the way most companies are approaching social media is fast and furious. You can rush things through to catch up with everyone else…

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The franchise tug of war – maximising PR for franchisee and franchisor

 Ignite PR & Marketing works with a wide variety of franchises and one of the key elements of support we provide is generating publicity for franchisees at a local level. Specialising in providing public relations for franchises is at times a difficult task due to the complexities involved with managing the relationships and expectation of…

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