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Are you ready to pitch?

If you’re like me, you excitably began your internship eager to make your mark and learn as much as you can toward building your PR experience. Armed with a wealth of knowledge, (and theory), you confidently begin your journey and start your quest. From assisting with media releases, to creating media lists and other various…

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Adding value to your brand through Facebook

Just this month Commonwealth Bank became one of the first Australian banks to start using location-based marketing through Facebook giving away a year’s worth of free movie tickets to anyone who opened an account with the bank after “checking in”. The offer was available to the first 2,200 customers and expired within weeks. Gone are…

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PR VS ADVERTISING: An Apple vs An Orange

Advertising and Public Relations (PR) professionals are constantly battling it out to prove their worth in the business world. There has always been an unspoken (or blatantly obvious?) rivalry between the two industries considering, in the past, they were often competing for a portion of a company’s budget. Although this may not be the case…

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6 Questions: Emma Malone, Editor at CGB Publishing

Next up in our 6 Questions series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them etc, we chat with Emma Malone Editor at CGB Publishing. 1)      What is your deadline day/ time?  CGB Publishing has three different magazines, Business Franchise Australia…

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A day in the life of a PR professional

While Public Relations is certainly a profession most people know of very little understand what we actually do and what happens day-to-day. A common misconception is that we are always ‘lunching’ and basically having a jolly good time putting on parties. True this is a very simplified and ignorant view of the industry but I…

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6 questions: Susan Ronai, Managing Editor, BUSINESSbne

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Susan Ronai, managing editor of BUSINESSbne, a Brisbane specific magazine aimed at SMEs and targeted at business owners, managers and employees; effectively anyone who works in…

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