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PR’s role in modern day franchising

Franchising and small business is a pretty dynamic sector of Australia’s economy, and that’s why we’re pretty excited to hear our clients speak of increases in consumer confidence. It means franchisors can start investing more in communications, to explore new ways to cut through the diverse and ever-changing media landscape. While we’ve been exploring the…


Add fresh flavour to your communications mix in 2014


(source: If content marketing hasn’t been mentioned in your marketing engine room yet, chances are you’re already behind in the ongoing battle for better customer engagement. What may have been a new trend a year ago is now business as usual for successful brands. For those still unsure, content marketing should be considered with the…


CSR and reputation in franchising


Over the past decade, more and more companies have turned to corporate social responsibility (CSR) strategies to manage their reputation. Ignite PR has helped many Australian franchises leverage CSR initiatives to not only build stronger consumer awareness of their brand but also to attract suitable franchise recruits who share the same values. However, gone are…


You’re a winner. Congrats. Now what?

If you’ve just been voted the best in your industry, and you really are the best, you should know to leverage your podium position for all it’s worth. Whether it’s operational excellence, marketing expertise or innovation, or a combination of all of these, highlighting a company’s core strengths will help improve its reputation. However, doing…


Keeping the spark in your client relationships

(image: As with any relationship, the one you have with your client will no doubt have its ups and downs. At the start of a working relationship both parties experience the usual emotions – apprehension, anticipation, excitement. Will the agency do a good job now you’ve committed to six months with them? Will the…


Paying for brand ambassadors: worth it or not?

In our last blog post we touched upon how your employees were your best brand ambassadors. However, many brands also pay high profile celebrities to endorse their products and/or services such as Brumby’s, who has recently announced its partnership with Matthew Hayden. While many brands have successfully leveraged a celebrity relationship to their benefit, a…


Corporate casualty: the death of corporate wardrobe

When uttering the words “work wardrobe” chills runs down my spine. There is no denying in the PR world the way you dress reflects the image of your agency and the style of clients you attract. Seldom would you come across any PR or advertising agency with a uniform so there is a certain amount…