Daily Archives: February 11, 2014

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Engaging future franchisees through Thought Leadership

Good thinking

While some franchises have long realised the benefits of thought leadership as a communications tactic, many still fail to embrace it. Thought leadership can shape thinking around the nature of a franchise, reveal its corporate culture, and introduce new ideas to the industry that might be important to a franchise‚Äôs future. Ultimately, it can demonstrate…