Hashtag Highjack – Lessons from the #Qantasluxury Fiasco
You’ve heard the story of Pandora’s Box: Zeus gives the trinket to Pandora as a gift and tells her never to open it, but curiosity gets the best of Pandora and she does anyway. In doing so she unleashes untold evils into the world, which can never be put back in the box. Enter #Qantasluxury,…