Hire A Hubby

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Insight

We met Hire A Hubby in 2011. While Hire A Hubby was a reasonably well-known brand, it wanted to boost overall brand awareness among consumers and prospective franchisees through a committed PR team.

Initiate

Positioning Hire A Hubby as the number one consumer choice for property maintenance services and a leading Australian franchise proposition meant staking out fresh territory. We did this through developing a strategic 12 month plan of creative PR activities designed specifically to generate buzz for the brand and to drive existing marketing campaigns.

Ignite

Hire A Hubby appeared in the media on 70 occasions in the first 12 months, exposing the brand to over 9 million people. The following year saw Hire A Hubby’s media exposure increase by over 70%, appearing over 120 times.

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