First Class Accounts
Since 2012 Ignite PR has supported First Class Accounts’ marketing efforts with a strategic PR program focused on building its corporate profile and raising consumer brand awareness.
Through a comprehensive media campaign targeting national, local and Metro media, Ignite PR has successfully boosted the First Class Accounts profile among its three core audiences: stakeholders, consumers and potential franchisees.
Our work has resulted in direct enquiries from potential franchisees as well as elevating the First Class Accounts brand among the general public and business world alike.
Within the first year of working with First
Class Accounts, Ignite PR generated more
than 70 pieces of corporate and consumer
media coverage reaching almost 8 million
people in Australia. Senior spokespeople
were featured in business publication
including the AFR, BRW and Franchising as
well as appearing in Metro titles across the