FCA Regional Award submissions open soon
With regional categories for the Franchise Council of Australia (FCA) Excellence in Franchising Awards set to open in the coming days, it’s time to start thinking about how your franchise measures up.
We’ve discussed in the past what it takes to write a strong award submission and how to leverage an award win. For brands in the franchising sector, there is no better opportunity to highlight individual success stories within your system than by submitting a regional entry for the FCA Excellence in Franchising Awards.
The variety of categories allow you to showcase the role women play in your franchise network, highlight top-performing franchisees across multiple levels (multi-unit, two or more staff or up to one staff member), prove the strength field managers add to your system or shed light on community service franchisees perform.
Success in these awards can boost visibility in the media, increase morale and engagement within your franchise, and increase recognition as a leading franchise within the industry as well as in front of prospective franchisees.
Having developed a number of successful submissions on behalf of our clients over the years, there are a few things we’d like to share about FCA Awards…
1. It’s not all about turnover – while financial performance is a great indication of success, it’s not the only indication. Improvement in performance and the systems in place that promote growth, business tracking, marketing efficacy and community contribution are equally as important as turnover and profit growth.
2. Strong submissions take time – the criteria for each award category is comprehensive and responses take time to develop. A typical submission will take 2-3 weeks to develop including gathering supporting materials, financial figures, proofing, editing and final submission. The process always takes longer than expected, so don’t leave it until it’s too late!
3. Gather input from everyone – input may be required by everyone from the franchisee and field support through to marketing team, operations and franchisor. The greater the contribution the better chance you have of unearthing information that adds strength to the submission.
Good luck with your regional submissions this year.
Ignite PR has written successful FCA award submissions for categories including National Franchisee of the Year (Multi-unit), National Field Manager of the Year, and National Established Franchisor of the Year. For more information about entering the FCA Awards and developing a strong submission, please contact us here.