Category Archives: Uncategorized

You are here:

What goes into the perfect PR stunt?

Mangogate

How do you raise awareness and drive trial of something as simple as a new mango and lime flavoured chicken? You nick a giant mango from the tropics of Queensland and days later, once the story has borne its fruit in the media, you bring it to Federation Square for the world to see, of…

Internal Communications: Getting it Right

While marketing, advertising and PR are all great vehicles for getting your key messages out to the wider world, many CEOs forget one simple fact – that the best word-of-mouth for any business comes from those closest to it: the employees. Your employees are your most important stakeholders – and your greatest brand ambassadors. Ensuring…

The etiquette balance

Talking with fellow PRs recently, the subject of client relations cropped up. As agency employees, we fully understand the importance of good PR etiquette; however, the majority of us agreed this respect is not always reciprocated by clients. Courteous, ethical and well-mannered communication is key to any relationship, as is transparency and honesty. Clients who…

Media relations: what they don’t teach you at uni

For the past three and a half years, I have been studying public relations at university. While I thought I knew everything I needed to know to start my career as a public relations practitioner, my time spent interning at Ignite PR has made me realise there is much more to PR than what we…

Five questions

It’s always interesting to get hints and tips for pitching to media direct from the journos themselves. We asked Fairfax Media’s small business editor, Ali Cain, for some insights on how she likes to work with PRs. 1)      What are your deadlines and what is the best time to contact you with a potential story? As the small…

The Science of Social Timing

Ever wondered why some tweets and Facebook posts get a much bigger response than others, even if you think they’re equally interesting? Well, it might have something to do with the time of day you share your snippet of information. KISSmetrics has come up with a great infographic about the best times to share on social…

The basics of body language

At presentation skills training it’s always drilled into you that it’s not necessarily what you say, but how you say it. So you could be delivering the most brilliant speech ever, but if it’s done badly – mumbling, monotone, no eye contact, etc – then you may as well be reciting a nursery rhyme for…

6 questions: Jen Bishop, Editor and Publisher, Dynamic Business

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Jen Bishop, editor and publisher of Dynamic Business, Australia’s highest circulating magazine for SMEs. 1)      What is your deadline day? I have a different deadline every…

Media storm of the month – June 2011

One of the previous month’s biggest stories has been a tragic one – the murder of a Gold Coast police officer Damian Leeding. Shot in the head late in the evening on Sunday May 29, his family then had to make the heartbreaking decision to turn off his life support machine. The media coverage of…

Motivational speech from a child learning to ride a bike

If you haven’t seen this yet then I defy you not to smile at this child’s words of encouragement to other children who  might be trying to learn how to do something new. Thumbs up for rock and roll everyone! [youtube http://www.youtube.com/watch?v=eaIvk1cSyG8] Share this post: