Category Archives: Franchising PR

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New register for franchise operators

Australian Franchise Registry

While the general economic performance of Australian franchising is positive, the sector is still vulnerable to reports and often distorted perceptions about the credibility of the franchising business model. Franchising is one of Australia’s most robust and successful sectors, boasting over 1,100 franchise systems, 70,000 franchised businesses and a contribution to gross domestic product of…

Training key to engaging new pool in franchising

Poolwerx Opening Event_01248

If you don’t have world-best training supported by accreditation in modern day franchising, then don’t bother getting out of bed. Gen Y will make up around 40 per cent of the Australian workforce over the next five years and already we’re seeing a jump in people seeking larger business opportunities in franchising. Unless you’re offering…

Short-term pressure equals long-term gains

Ella-bache retail

Some commentators have said the 2014 budget is ‘tough but fair’ on businesses and consumers. I  agree to an extent – both from a retailer’s and CEO’s perspective. While in the short-term the measures may put some immediate pressure on small business owners, I think this will be overtaken by the long-term benefits. Most importantly…

What goes into the perfect PR stunt?

Mangogate

How do you raise awareness and drive trial of something as simple as a new mango and lime flavoured chicken? You nick a giant mango from the tropics of Queensland and days later, once the story has borne its fruit in the media, you bring it to Federation Square for the world to see, of…

FCA Regional Award submissions open soon

With regional categories for the Franchise Council of Australia (FCA) Excellence in Franchising Awards set to open in the coming days, it’s time to start thinking about how your franchise measures up. We’ve discussed in the past what it takes to write a strong award submission and how to leverage an award win. For brands…

Engaging future franchisees through Thought Leadership

Good thinking

While some franchises have long realised the benefits of thought leadership as a communications tactic, many still fail to embrace it. Thought leadership can shape thinking around the nature of a franchise, reveal its corporate culture, and introduce new ideas to the industry that might be important to a franchise’s future. Ultimately, it can demonstrate…

PR’s role in modern day franchising

Franchising and small business is a pretty dynamic sector of Australia’s economy, and that’s why we’re pretty excited to hear our clients speak of increases in consumer confidence. It means franchisors can start investing more in communications, to explore new ways to cut through the diverse and ever-changing media landscape. While we’ve been exploring the…

CSR and reputation in franchising

CSR

Over the past decade, more and more companies have turned to corporate social responsibility (CSR) strategies to manage their reputation. Ignite PR has helped many Australian franchises leverage CSR initiatives to not only build stronger consumer awareness of their brand but also to attract suitable franchise recruits who share the same values. However, gone are…

You’re a winner. Congrats. Now what?

If you’ve just been voted the best in your industry, and you really are the best, you should know to leverage your podium position for all it’s worth. Whether it’s operational excellence, marketing expertise or innovation, or a combination of all of these, highlighting a company’s core strengths will help improve its reputation. However, doing…

Maximise award wins in the media

Many of the key business and franchise awards are being announced and if you have been successful the win provides an excellent platform for PR exposure, especially in your local area. A lot of time and perhaps money was no doubt spent on preparing your submission so make sure you get the most out of…