Category Archives: CSR

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Small businesses giving back: why CSR isn’t just for multi-nationals

While many small businesses view both time and money as a barrier to developing a CSR strategy, they’re merely a minor speed bump at the start of what is potentially an ongoing road of strong community engagement and brand recognition. For years, companies have edged their way closer to customers and now – through new…

CSR and reputation in franchising


Over the past decade, more and more companies have turned to corporate social responsibility (CSR) strategies to manage their reputation. Ignite PR has helped many Australian franchises leverage CSR initiatives to not only build stronger consumer awareness of their brand but also to attract suitable franchise recruits who share the same values. However, gone are…