Category Archives: Business

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Training key to engaging new pool in franchising

Poolwerx Opening Event_01248

If you don’t have world-best training supported by accreditation in modern day franchising, then don’t bother getting out of bed. Gen Y will make up around 40 per cent of the Australian workforce over the next five years and already we’re seeing a jump in people seeking larger business opportunities in franchising. Unless you’re offering…

Short-term pressure equals long-term gains

Ella-bache retail

Some commentators have said the 2014 budget is ‘tough but fair’ on businesses and consumers. I  agree to an extent – both from a retailer’s and CEO’s perspective. While in the short-term the measures may put some immediate pressure on small business owners, I think this will be overtaken by the long-term benefits. Most importantly…

PR’s role in modern day franchising

Franchising and small business is a pretty dynamic sector of Australia’s economy, and that’s why we’re pretty excited to hear our clients speak of increases in consumer confidence. It means franchisors can start investing more in communications, to explore new ways to cut through the diverse and ever-changing media landscape. While we’ve been exploring the…

You’re a winner. Congrats. Now what?

If you’ve just been voted the best in your industry, and you really are the best, you should know to leverage your podium position for all it’s worth. Whether it’s operational excellence, marketing expertise or innovation, or a combination of all of these, highlighting a company’s core strengths will help improve its reputation. However, doing…

Maximise award wins in the media

Many of the key business and franchise awards are being announced and if you have been successful the win provides an excellent platform for PR exposure, especially in your local area. A lot of time and perhaps money was no doubt spent on preparing your submission so make sure you get the most out of…

Social Media Age

If you haven’t already noticed social media looks like it’s around to stay. Choosing to ignore it could mean you are missing out on golden opportunities to communicate with customers, gain valuable exposure for your brand and keep an eye on what your competitors are doing. Whilst I am sure you don’t doubt the importance…

Corporate casualty: the death of corporate wardrobe

When uttering the words “work wardrobe” chills runs down my spine. There is no denying in the PR world the way you dress reflects the image of your agency and the style of clients you attract. Seldom would you come across any PR or advertising agency with a uniform so there is a certain amount…

Finding your Perfect PR Partner

Public Relations is a cost effective way to ignite your brand with the right audiences and it should be part of every marketing communications plan. But when is the right time to hire a PR agency and when and how do you find one that matches your brand? Ask yourself this. Does your business have…

Brainstorms

Two brains are better than one: The benefits of brainstorming Public relations is an industry in which professionals must constantly develop creative solutions to problems, generate clever ideas to increase brand awareness and find a way to make a brand newsworthy when in reality there may be nothing new happening at all. This is where…

Driving award success with PR

Late last year we gave you tips on how to prepare a great award submission. Last week we put together a list of some of the business awards coming up across a number of categories this year including the BRW Fast Franchises List, Telstra Business Awards and Franchise Council of Australia Excellence in Franchising Awards….