In our last blog post we touched upon how your employees were your best brand ambassadors. However, many brands also pay high profile celebrities to endorse their products and/or services such as Brumby’s, who has recently announced its partnership with Matthew Hayden. While many brands have successfully leveraged a celebrity relationship to their benefit, a…
We are all familiar with the recent case of Charlotte Dawson who used her large online presence to bring to the fore the issue of trolls. Unfortunately, this gave the offenders the public recognition they undeniably crave and we saw every troll come out from under their metaphorical bridges and poor Dawson wound up in…
If you haven’t already noticed social media looks like it’s around to stay. Choosing to ignore it could mean you are missing out on golden opportunities to communicate with customers, gain valuable exposure for your brand and keep an eye on what your competitors are doing. Whilst I am sure you don’t doubt the importance…
Olympic Game’s fever has taken over the globe and amidst the record breaks, racial commentary from athletes, doping scandals and PR agencies promoting infidelity websites for athletes there are journalists everywhere thinking of the next hot headline and waiting for an athlete to fall from grace. Has our thirst for juicy headlines overshadowed the Olympic…
Public Relations is a cost effective way to ignite your brand with the right audiences and it should be part of every marketing communications plan. But when is the right time to hire a PR agency and when and how do you find one that matches your brand? Ask yourself this. Does your business have…
Late last year we gave you tips on how to prepare a great award submission. Last week we put together a list of some of the business awards coming up across a number of categories this year including the BRW Fast Franchises List, Telstra Business Awards and Franchise Council of Australia Excellence in Franchising Awards….
Companies want to see themselves in the media; online, print and broadcast, but what they are doing or saying in this space determines its relevance or value to that company. Let’s have a look at the basic steps involved in planning an effective and measureable PR campaign. Firstly, you must know the company goals. What…
Just this month Commonwealth Bank became one of the first Australian banks to start using location-based marketing through Facebook giving away a year’s worth of free movie tickets to anyone who opened an account with the bank after “checking in”. The offer was available to the first 2,200 customers and expired within weeks. Gone are…
Spending hard-earned money to hire a creative or public relations agency is a big decision for many small business or franchise owners. If you are paying someone else to help you build your business (especially when you might not be paying yourself) you need to make sure you are getting your money’s worth. Here are…
Christmas is known as a time of giving and showing goodwill. A fantastic way to show you care about the people you have worked with all year is by sending them a simple Christmas present or a Thank You card. In today’s world of cyberspace it’s rare we send a card or a gift…