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Top tips for media interviews

Ultimately, we recommend any executives who will be undertaking media interviews to undergo professional media training to hone key messages and delivery – it’s you and your company’s reputation on the line after all – but we thought it would be worth sharing just a few pointers to bear in mind if you’ve got a…

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How to run a brilliant brainstorm

“I don’t have a creative bone in my body” is something we’ve heard a few times. Luckily not in the office, as being creative and having good ideas are all part of a PR professional’s role. But we believe that everyone can have great ideas, it just takes some facilitating in the form of a…

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The value of work experience

It’s likely that everyone, at some stage in their life, has had their ear talked off by someone about the value of work experience when it comes to PR. For me, it was every single one of my lecturers. Each new subject I started came with a long speech on how important it was to…

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How to be the perfect client

Let it be said that obviously all of our clients are wonderful to work with, but everyone has their ‘moments’ so we thought it would be a useful exercise to look at what clients can do to help their PR agencies so that time is being spent in the work that will get the best…

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Five ways to maximize your agency spend

Spending hard-earned money to hire a creative or public relations agency is a big decision for many small business or franchise owners. If you are paying someone else to help you build your business (especially when you might not be paying yourself) you need to make sure you are getting your money’s worth. Here are…

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Good photography pays in PR

A while ago we discussed the importance of having appropriate photographs for press purposes (visit our previous blog here). Having a quality photo ready for media purposes can often make the difference between securing a full page feature or receiving a small mention in an article. Keeping journalists happy is our number one job so…

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Connecting with your social media community

With the continuing evolution of the social media sphere, we are finding more and more clients are looking towards social media networks to generate leads and raise awareness about their brand. However, the way most companies are approaching social media is fast and furious. You can rush things through to catch up with everyone else…

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