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Why businesses should consider outsourcing PR

When it comes to marketing your business, there are a number of specialist areas that need to be looked at including graphic design, marketing and public relations. Whilst you might be able to do the basics in-house, there is expertise attached to these specialist areas. Here are a few reasons why it’s worth investing in…

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6 questions: Alex Tilbury, Finance reporter, The Courier-Mail

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Alex Tilbury, finance reporter from The Courier-Mail. 1)      What is your deadline day? Deadline is normally every day from 4pm onwards. The afternoon news conference finishes…

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BRW’s five questions to ask a PR firm

Last year, BRW wrote an article about some of the top PR firms in Australia, as part of that article it recommended five questions to ask a PR consultancy before considering appointing them. We thought it would be a useful exercise to give you our answers to those questions. 1)      Have any of your staff…

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6 questions: Jayne Munday, Journalist, Queensland Business Review

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Jayne Munday, journalist from QBR – Queensland’s only dedicated online news source for business owners and operators [QBR is also on Twitter]. 1)      What is your…

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How to write award entries

Entering awards may be the bane of your life – it always takes longer than you think to write the entry so it’s usually a stressful rush at the last minute. So why bother? Well, it’s very flattering to be nominated or asked to enter an award; if you get shortlisted or win it’s a…

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6 questions: Simon Sharwood, Editor, My Business

Next up in our series finding out how journalists like to work, any issues they have with PRs, how they like stories to be pitched to them, etc, is Simon Sharwood, Editor of My Business magazine – the monthly magazine for ambitious business owners. 1)      What is your deadline day? My Business goes to print…

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How to pitch to journalists

Public relations certainly isn’t all about media relations, but it is a major element. Knowing how to pitch stories and how to build relationships with journalists is a crucial part of our success. One thing to think about is whether to pitch by phone or email. This can come down to personal preference, the nature…

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Jumping on the Royal Wedding bandwagon

As a Brit, I’m actually quite excited about the forthcoming nuptials of William Wales and Catherine Middleton AKA Wills and Kate; mostly because I want to see what she and the lady guests will be wearing. The media frenzy since their engagement was announced last November has been incredible. I can only imagine what it’s…

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