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2012 Olympic Games – Week 1

Olympic Game’s fever has taken over the globe and amidst the record breaks, racial commentary from athletes, doping scandals and PR agencies promoting infidelity websites for athletes there are journalists everywhere thinking of the next hot headline and waiting for an athlete to fall from grace. Has our thirst for juicy headlines overshadowed the Olympic…

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Finding your Perfect PR Partner

Public Relations is a cost effective way to ignite your brand with the right audiences and it should be part of every marketing communications plan. But when is the right time to hire a PR agency and when and how do you find one that matches your brand? Ask yourself this. Does your business have…

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Brainstorms

Two brains are better than one: The benefits of brainstorming Public relations is an industry in which professionals must constantly develop creative solutions to problems, generate clever ideas to increase brand awareness and find a way to make a brand newsworthy when in reality there may be nothing new happening at all. This is where…

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Driving award success with PR

Late last year we gave you tips on how to prepare a great award submission. Last week we put together a list of some of the business awards coming up across a number of categories this year including the BRW Fast Franchises List, Telstra Business Awards and Franchise Council of Australia Excellence in Franchising Awards….

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AWARDS – Generate awareness of your business

  You’ve got to be in it to win it It’s that time of year again; award season. Unfortunately we’re not talking about the red carpet kind where women dress in beautiful gowns and men don tuxedos. We’re talking about the far less glamorous but nevertheless important; business awards. Entering business awards has the obvious…

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Targeted strategy: a campaign that hits the mark

Companies want to see themselves in the media; online, print and broadcast, but what they are doing or saying in this space determines its relevance or value to that company. Let’s have a look at the basic steps involved in planning an effective and measureable PR campaign. Firstly, you must know the company goals. What…

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Gift giving for clients 101

Most people have been in a new relationship and celebrated a special occasion such as Christmas with their partner. The common fear that arises around this time is what gift do I give that meets the Goldilocks and the Three Bears convention of not being too little or too much but just right? Gift giving…

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Christmas party etiquette

Christmas party etiquette With the holiday season fast approaching, it’s time to refresh ourselves about the potential hazards of the office party. Chances are you’ve been discussing when and where this year’s party will be and how great it will feel to finally relax after a busy year and celebrate with your co-workers and clients….

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