Author Archives: ignitepr

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New register for franchise operators

Australian Franchise Registry

While the general economic performance of Australian franchising is positive, the sector is still vulnerable to reports and often distorted perceptions about the credibility of the franchising business model. Franchising is one of Australia’s most robust and successful sectors, boasting over 1,100 franchise systems, 70,000 franchised businesses and a contribution to gross domestic product of…

Training key to engaging new pool in franchising

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If you don’t have world-best training supported by accreditation in modern day franchising, then don’t bother getting out of bed. Gen Y will make up around 40 per cent of the Australian workforce over the next five years and already we’re seeing a jump in people seeking larger business opportunities in franchising. Unless you’re offering…

Short-term pressure equals long-term gains

Ella-bache retail

Some commentators have said the 2014 budget is ‘tough but fair’ on businesses and consumers. I  agree to an extent – both from a retailer’s and CEO’s perspective. While in the short-term the measures may put some immediate pressure on small business owners, I think this will be overtaken by the long-term benefits. Most importantly…

Hire A Hubby

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We met Hire A Hubby in 2011. While Hire A Hubby was a reasonably well-known brand, it wanted to boost overall brand awareness among consumers and prospective franchisees through a committed PR team.

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Poolwerx

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Ignite PR has supported Poolwerx with a strategic PR program for almost five years. From early activities launching the corporate brand through to developing annual pool health and safety report, our work has become a major part of Poolwerx’s overall marketing strategy.

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Sleepy’s

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Sleepy’s engaged Ignite PR in 2013 to manage its corporate and consumer press office. The retailer was undertaking a significant re-brand and, as part of its revised strategy, senior management recognised the need to raise its profile among consumers and stakeholders if it was to get ahead of its competition.

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Get Threaded

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Get Threaded approached Ignite PR in April 2013 to assist with the opening of its brand new Sydney CBD salon. Our mission was twofold: to create consumer buzz and excitement around the opening, and to tell the wider Get Threaded success story to business and franchise media in order to attract potential franchisees.

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A selfless selfie?

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Unless you’ve been living under a rock or stranded on a desert island for the past fortnight, you’ll have undoubtedly caught wind of the newest social media trend to hit Facebook, Instagram and Twitter – the ‘no make-up selfie’. Playing on the fact that most social media users are keen to post pictures of themselves…

April Fools PR

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Believe only half of what you see and nothing that you hear. These words are particularly significant today for two reasons. First, there are significantly more absurd and ridiculous “news” stories that generate attention in the media now compared to long ago, due to both the pressure to feed the 24-hr news cycle and the…

Loyalty schemes: the new approach

Why the cookie-cutter approach just won’t shape up. It is rare to find a retailer today that doesn’t have a customer loyalty scheme of some sort. However, an increasing number of consumers are seemingly walking away from these programs, with a recent survey showing more than a quarter had defected from a loyalty scheme over…