Daily Archives: October 1, 2013

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Paying for brand ambassadors: worth it or not?

In our last blog post we touched upon how your employees were your best brand ambassadors. However, many brands also pay high profile celebrities to endorse their products and/or services such as Brumby‚Äôs, who has recently announced its partnership with Matthew Hayden. While many brands have successfully leveraged a celebrity relationship to their benefit, a…